PACE
Helping teams unpack their customer data
Pace is a data analytics platform that make real-time customer usage data accessible, understandable, and actionable for revenue-generating teams. Pace enables B2B software companies everywhere to take advantage of the efficiency of product-led growth with the efficacy of enterprise sales.
The Challenge
Within the competitive landscape – businesses are already using several different data platforms to understand their user needs. How might we garner attention away from these bigger players and emphasize Pace’s innovative approach to serving up data? Pace needed to take on an identity and visual system that disrupted the market by being bold, memorable, and approachable.
The Approach
In an industry where numbers, graphs, and charts can be visually dense – we aimed to take the most recognized visuals that help represent data and turn them into artful graphic motifs. With a bold, high-contrast color palette, an open, wide-set headline font, and a custom iconography system, we created a system that prioritizes driving clarity and comfort for teams everywhere.
