Easel: Tools for unlocking digital teaching.
OVERVIEW
Easel is a simple yet powerful suite of tools to create interactive and device-ready instructional resources for the K-12 classroom. With the usage of devices and digital materials in the classroom on the rise – we worked to develop a product and brand that easily enabled teachers to unlock the digital world that was so prominent in their students’ everyday lives.
Brand Development
Brand Guidelines
Photo Direction
Web Design
Email Design
FROM MARKETPLACE TO CREATOR SPACE
To signal the change from an e-commerce environment – we introduced darker product interfaces and background elements to provide contrast against the parent brand's lighter UI. The primary green from TPT and some of the supporting palette work to connect the two brands and build off existing equity.
